Don't Panic
style="font-family: 'serif','Times New Roman',serif; font-size: 18pt; color: rgb(0, 0, 0);">“Thismonth I want to talk about what transpired on the Super Secret Marketing Cruise. Many of you were unable to attend and you missed a very unique and valuable event. This was more than a seminar at sea. It turned into a free flow of ideas that benefited everyone… attendees and speakers alike. It was my goal to create an atmosphere that would allow everyone to see the tremendous amount of opportunity available in our present market… or any market for that matter. When I said the brightest marketing minds in Real Estate would be in attendance… I wasn't exaggerating. These guys are so smart it's scary. They are not only implementers… they are innovators. I dare say, everyone in attendance got a glimpse into the future of Real Estate Marketing and walked away with much more than they bargained for. Many new strategic alliances were formed that will lead to literally millions of dollars in new business. Now is not the time to panic. Now is the time to reinvent your business and embrace new and profitable ideas. Here then is a glimpse into the future! style="text-align: left; margin-bottom: 20px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">DearFriend and Subscriber, style="text-align: left; margin-bottom: 20px; margin-right: 10px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Thereis a lot of hard work that goes into producing an event like the style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-weight: bold; color: rgb(0, 0, 0);">SuperSecret Marketing Cruise style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.So much so… it was actually a relief to board Carnival's style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; color: rgb(0, 0, 0);">“Valor” style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">and push off from the dock. There are always last minute problems and logistical things to work around. These are minor in comparison to everything that leads up to an event like this. style="text-align: left; margin-bottom: 20px; margin-right: 15px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Skepticismis natural. After all, no one really knew what to expect. This was a hefty investment of both money and time. Early on… there was a certain degree of tension in the air. It was interesting to watch this tension and skepticism melt away as we settled in to the task at hand. style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Thepresentations were nothing short of phenomenal. The networking alone was worth the cost. The late night sessions became mind boggling with the nuggets of information that were shared in machine gun like style. I was taking notes like a madman, writing down one money-making idea after another… style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);"> style="font-size: 13.9pt; font-style: normal; font-weight: bold; color: rgb(0, 0, 0); text-decoration: underline;">AGLIMPSE INTO THE FUTURE… style="text-align: left; margin-bottom: 20px; margin-right: 30px; text-indent: 48px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Oneof the things I realized on this cruise was that all of the speakers I had assembled were considerably younger than I am. I'm 55 and the closet in age to me was 41. Baby-faced Tom Nagle celebrated his 36 style="font-family: 'serif','Times New Roman',serif; font-size: 8.5pt; font-style: normal; color: rgb(0, 0, 0);">th style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Birthday on the cruise. I can tell you the younger generation has a lot to offer. style="text-align: left; margin-bottom: 20px; margin-left: 48px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Thefuture is bright indeed with these guys around! style="text-align: left; margin-bottom: 20px; text-indent: 48px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Iwas not the only old salt in the room. Several of the attendees were older than me. This created a very dynamic and electric chemistry everyone benefited from! style="text-align: left; margin-bottom: 20px; margin-left: 48px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Herethen is a small portion of what transpired… style="font-size: 13.9pt; font-style: normal; font-weight: bold; color: rgb(0, 0, 0); text-decoration: underline;">TARAGALLAGHER style="text-align: left; margin-bottom: 20px; margin-right: 15px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Tarais my barber. She's the best. She's also my shrink and spiritual advisor. She and her husband Dale have been successfully investing in Real Estate for several years. Tara said she would go on the cruise under one condition… that she be allowed to do an invocation each morning to start off our sessions. I agreed and I'm glad I did. style="text-align: left; margin-bottom: 20px; margin-right: 6px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Taraset the tone for the day with her style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">optimisticand upbeat spirit style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.She is nothing short of contagious. I attribute much of the success of this event to the foundation she laid for all of us each morning. She has a way of opening everyone's hearts and minds to the abundance surrounding each of us constantly. Did I say she was the best? She is! She's the best. style="font-size: 13.9pt; font-style: normal; font-weight: bold; color: rgb(0, 0, 0); text-decoration: underline;">TOMNAGLE style="text-align: left; margin-bottom: 20px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Tom'spresentations were dynamite. In his first presentation he talked about ways of not only automating your marketing but also outsourcing the style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">creationof your marketing collateral style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.There are several bottlenecks associated with getting things done that Tom has overcome through outsourcing. Most people spend countless hours creating their marketing pieces. Most of these projects never see the light of day because they simple never get finished. Life happens. style="text-align: left; margin-bottom: 20px; margin-right: 23px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Tomhas discovered how to style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">getthings done quickly style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">by hiring others to complete tasks. These are not amateurs he hires. These are highly skilled professionals that will get the work done in a timely manner… oftentimes for much less than you could hire a local professional. style="text-align: left; margin-bottom: 20px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Creationof logos, caricatures, cartoons, comic books, special reports, articles, postcards, letters, ads… all can be outsourced and completed in a fraction of the time it would take you to complete these tasks. This provides Tom with a tremendous amount of leverage. Think about this… while we were on the cruise, Tom had several subcontractors working on projects for him. The key is in managing these projects efficiently. There is a science to this that Tom has mastered. style="text-align: left; margin-bottom: 11px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Doyourself a huge favor and pick up a copy of a book Tom recommended called style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-weight: bold; color: rgb(0, 0, 0);">“TheObsolete style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-weight: bold; color: rgb(0, 0, 0);">Employee” . It will introduce you to the new way things are getting done in the world around you. Tom is also in the process of creating a membership website that will walk you through the process of outsourcing many of the tasks you are currently doing that someone else could be doing better, faster and cheaper than you. I'll keep you posted when this becomes available. I've already told him to sign me up. I can't afford not to. style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);"> style="text-align: left; margin-bottom: 20px; margin-right: 6px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Here'san interesting side note that came out in one of our late night sessions. Tom makes everyone he hires take a personality test. This insures him that he is hiring the right person for the task at hand. This can be done online for about $15 per test. style="text-align: left; margin-bottom: 20px; margin-right: 10px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">StevenBrown also reinforced the value of personality testing. He tests all of his employees style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; color: rgb(0, 0, 0);">(includinghimself) style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">and has identified the only personality type suited for his style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; color: rgb(0, 0, 0);">“Buyers” style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">…those people he hires to actually go out on appointments and buy property for him. This is very powerful. style="text-align: left; margin-bottom: 20px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Tomalso introduced his style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-weight: bold; color: rgb(0, 0, 0);">“SavvySeller Program” style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">to the group. This is leverage at its finest… and represents another way of turning a huge profit on property owned by others. Not only does Tom earn a lot of money with this program, the Seller actually nets more money from the sale. Cash Buyers cannot compete with Tom under this program. With this innovative program Tom has reduced not only his risk, but his capital requirements… this in a very narrowly defined style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">nichemarket style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">. style="text-align: left; margin-bottom: 20px; text-indent: 28px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Tom also utilizes banners and signs in helping sell his properties fast. He stages all of his properties with attractive furniture rented from CORTS… and offers this furniture for sale with the property, as well as, offers Buyer Incentives such as flat screen TV's. Open houses, wine and cheese parties and more are employed to attract Buyers, Sellers, Referrals, Private Lenders and Contractors. Wow! style="font-size: 13.9pt; font-style: normal; font-weight: bold; color: rgb(0, 0, 0); text-decoration: underline;">STEVENBROWN style="text-align: left; margin-bottom: 20px; margin-right: 15px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">SteveBrown is a HomeVestor's franchisee in Mobile, Alabama. Steve shared the style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">metrics style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">ofname branding from the HomeVestor's perspective. This is high dollar marketing that includes billboards, radio and TV ads, blanked direct mail, car wraps, etc. Steve spends a tremendous amount of money each month on his marketing campaigns. style="text-align: left; margin-bottom: 20px; margin-right: 10px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Thequestion is… Is this cost effective? You should be asking yourself this same question about your marketing dollars. Steve knows the metrics. He knows how much each call costs, each lead, each appointment and each purchase. Not knowing these numbers is financial suicide. style="text-align: left; margin-bottom: 20px; margin-right: 6px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Oneof the extremely interesting things Steve talked about was qualifying the leads. The long and short of it is style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">Stevedoes not qualify his leads style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.When a call comes in… he sets the appointment. Then he sends one of his Buyers out on the appointment with a very well crafted package of information including neighborhood comps. His Buyers are well trained and make an offer on all properties according to a set formula. Very powerful! style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Bysending his Buyers on every appointment, Steve not only leverages himself, he also uncovers a tremendous amount of opportunity most of us will never see because we qualify too tightly. His Buyers are also highly visible in the marketplace because he furnishes them with Scions wrapped with his HomeVestor's advertising message. He has developed a marketing system that works like gangbusters. style="text-align: left; margin-bottom: 20px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Stevemarkets properties effectively to Out-of-State Investors and formed a Management Company to facilitate these sales and as an additional profit center. Steve works style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; color: rgb(0, 0, 0);">“on” style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">his business constantly… creating systems and processes designed to make his business efficient and replicatable. style="text-align: left; margin-bottom: 20px; margin-right: 10px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Virtuallyall of his employees/subcontractors are style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">commissionbased style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.This reduces his overhead by paying his staff out of production instead of out of his lifestyle. In Steve's words style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; color: rgb(0, 0, 0);">“youeat what you kill!” style="text-align: left; margin-bottom: 20px; margin-right: 23px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Don'tthink Steve is resting on his laurels. He called me this week and said he received 12 new Short Sale leads in the first week from just one idea he picked up from another speaker during the cruise. style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">Oneidea plus rapid implementation equals opportunity style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.Steve understands the formula well. style="font-size: 13.9pt; font-style: normal; font-weight: bold; color: rgb(0, 0, 0); text-decoration: underline;">MATTSCOTT style="text-align: left; margin-bottom: 20px; margin-right: 62px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Mattis a wealth of hard hitting marketing knowledge. I dare say no one knows more about attracting Private Money Partners than Matt. Here's just one profitable example… style="text-align: left; margin-bottom: 20px; margin-right: 27px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Someoneasked the question about interest rates. style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">Whatis the best way to negotiate interest rates downward style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">?After all, most Real Estate Investors equate private money with hard money and the usurious rates charged in conjunction with those loans. style="text-align: left; margin-bottom: 20px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Notonly did Matt give several examples of various companies raising millions of dollars at 8-9% unsecured… you read it right… unsecured… but he also said the way to raise money at lower rates is to style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">useemotion style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.There are a lot of applications to using emotions in your marketing. This is only one of them. Here's how it works… style="text-align: left; margin-bottom: 20px; margin-right: 15px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Takeany College town. Every college with a football team has rabid fans. They also have alumni associations. There are a lot of alumni that are very emotional about their alma mater. Now, if you wanted to build student housing in this college town and raise private money to do it… do you think you could? Of course you could. style="text-align: left; margin-bottom: 20px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Youcould raise money for the Ole Miss Student Housing Project at very low interest rates because everyone you talked to about this would be Ole Miss Alumni… and they would be emotional about the cause you were undertaking. These private money partners would not be investing strictly for yield… they would be investing to make a difference… to help provide better housing for Ole Miss Students. style="text-align: left; margin-bottom: 20px; margin-right: 15px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Withthe right emotionally charged venture… you can raise money at lower rates because the private money partners are sold on what you are trying to accomplish… your vision… your mission! style="text-align: left; margin-bottom: 20px; margin-right: 10px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">Thinkabout how non-profits raise money for a minute style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.Not only do they not pay interest on monies raised… they don't pay back the principle. The only thing they have to sell is the emotional impact of their mission… what they are all about. Whether it's helping the poor or saving souls. It's emotionally charged and we all participate at some level. The same exact principles can be used to raise private money. All you need is an emotionally charged hot button or trigger… and incorporate it in your mission statement and marketing message. style="text-align: left; margin-bottom: 20px; margin-right: 15px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Oneinteresting side note about Matt is he used to be a Private Investigator and he shared some great stories over dinner and during the late night sessions. One of the things he shared had to do with style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">skiptracing style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.He said most all skip tracing is done over the phone using some type of ruse or story to find the mark. style="text-align: left; margin-bottom: 20px; margin-right: 23px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Ifyou can cause the mark to call an 800 number, you can capture their phone number even if it's unlisted. Most people are not aware that you give up your right to privacy when you call an 800 number. There is also another trick Matt shared from the dark side I found interesting. style="text-align: left; margin-bottom: 20px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Youcan use what is called a style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">tele-spoofingservice style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.With this type of service you can pick the number that shows up on the recipient's Caller I.D. when you make a call from any phone. Imagine looking at your Caller I.D. and see the call is from someone you know or someone you think could benefit you in some way. Chances are you will answer it. Anyway…just an interesting side note. Check out style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 255); text-decoration: underline;">www.TeleSpoofing.com style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">for more info! style="text-align: left; margin-bottom: 20px; margin-right: 6px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Bythe way, Matt Scott conducts his Private Money Boot Camp two times a year. I highly recommend Matt's seminar to anyone interested in learning how to raise private money. Not only is he on the cutting edge of how this is done… but he will keep you out of hot water in the process. And the networking opportunities are invaluable. For more information visit style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 255); text-decoration: underline;">www.FundingBluePrints.com style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">. Subscribers to this newsletter can save an additional $200/$100 by using the discount code “ style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; font-weight: bold; color: rgb(0, 0, 0);">pr287 style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">”when signing up online or by calling Angel @ style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; font-weight: bold; color: rgb(0, 0, 0);">866-420-8282 style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">and style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">askfor the Scott Britton deal style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">. style="font-size: 13.9pt; font-style: normal; font-weight: bold; color: rgb(0, 0, 0); text-decoration: underline;">DANSTOJADINOVIC style="text-align: left; margin-bottom: 20px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Danstarted off his presentation talking about his personal history. You talk about motivational. Dan had actually style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">beentraining to swim the river to escape Serbia style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">when they opened the borders long enough for him to walk out. In 1992 he escaped Serbia with only $400 in his pocket. The rest of Dan's story is nothing short of amazing. Needless to say, he has worked his way to the top. Nobody gave Dan anything. He accessed the opportunities the United States has to offer anyone willing to work hard and make things happen. style="text-align: left; margin-bottom: 20px; margin-right: 23px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Danshared his years of tips and tricks for using online technology to our benefit. Website and online marketing has become a viable medium in only the last year or so. But it has definitely busted out of the box. style="text-align: left; margin-bottom: 20px; margin-right: 10px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Here'swhat's interesting. All of the same marketing techniques and strategies used in the offline world work equally as well in the online world. Dan shared over 50 tips and strategies for online marketing. Did you know the optimal number of pages for a website is 7? Most people try and be all things to all people with just one website. Dan's idea of having multiple websites for each niche you style="font-family: 'serif','Times New Roman',serif; font-size: 7.9pt; font-style: normal; color: rgb(0, 0, 255); text-decoration: underline;"> style="font-family: 'serif','Times New Roman',serif; font-size: 7.9pt; font-style: normal; color: rgb(0, 0, 255); text-decoration: underline;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">workin is brilliant. You should have a different site for buying… and a different site for selling… just to name two examples. There are numerous valid reasons for this. The main one is to style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">avoidconfusion style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">. style="text-align: left; margin-bottom: 20px; margin-right: 10px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">OK…Dan creates websites for Real Estate Investors. Hopefully, that's no secret. His Prospectizer product style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; color: rgb(0, 0, 0);">(aword he made up… much like many words on the Internet today) style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">has many user friendly features. First of all, these sites can be easily modified and updated by the Owner. If you know how to operate a word processor, you can update your own sites. Dan has made it that easy. style="text-align: left; margin-bottom: 20px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Secondly,you can add and customize your own information gathering forms that feed into a back office system. Not only is all of this web based… all of your websites can feed into the same back office where you can schedule follow-up and/or assign follow-up to someone else. This not only allows you to work more efficiently style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; color: rgb(0, 0, 0);">(afterall follow-up is the key to making things happen)… style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">but it also allows you to work in many more markets. For example, I could have a website on style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">GoZone Properties style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">attractingbuyers from all over the country… and have a bird dog that works for builders on the Mississippi Gulf Coast follow up on these leads. Powerful! style="text-align: left; margin-bottom: 20px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Dansells these websites for a living. But while on the ship, I made a deal with Dan to let my subscribers style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">tryout one of his websites for FREE style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; color: rgb(0, 0, 0);">(limitedtime offer… he could change his mind on this anytime… that was our deal) style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.To take advantage of this generous offer, call me at style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; font-weight: bold; color: rgb(0, 0, 0);">800-528-0907ext “0” style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.One thing I will say about Dan's method of attracting business… he goes the extra mile providing you with a wealth of marketing resources. In fact, I don't know anyone that gives more. style="font-size: 13.9pt; font-style: normal; font-weight: bold; color: rgb(0, 0, 0); text-decoration: underline;">JUSTINANDERSON style="text-align: left; margin-bottom: 20px; margin-right: 10px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">Sometimesyou get more than you bargained for style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.This was true of all of the speakers assembled for the Super Secret Marketing Cruise. Justin Anderson was no exception. style="text-align: left; margin-bottom: 20px; margin-right: 10px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Infact, everyone got a two for one deal from Justin. He brought his partner and friend Don Morant along with him. I haven't seen Don in years, but he is a very special individual. Don added his own insights and personal philosophies about investing that touched everyone on a very personal level. style="text-align: left; margin-bottom: 20px; margin-right: 10px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Justin'spresentation was on style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">MarketCycles style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.Every market experiences them. Learning the order in which these cycles flow can make you rich. This can be very detailed… but is a scientific way of researching and positioning yourself for massive profits. Needless to say, I took copious notes of Justin's presentation. Everyone did. style="text-align: left; margin-bottom: 20px; margin-right: 48px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Thereare a lot of different factors associated with each of these market cycles. Here is a brief overview: style="text-align: left; margin-bottom: 37px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; font-weight: bold; color: rgb(0, 0, 0); text-decoration: underline;">Seller'sMarket – Stage 1 style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">:This is also referred to as the style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">expansionor growth phase style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.Characterized by dwindling supply of homes with the lowest days on market. Prices and rents rise. Unemployment is low. Speculation and development are in full swing. Demand for Real Estate is at its highest point. Obviously a great time to be a Seller! style="text-align: left; margin-bottom: 20px; margin-right: 15px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; font-weight: bold; color: rgb(0, 0, 0); text-decoration: underline;">Seller'sMarket – Stage 2 style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">:Also referred to as the style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">equilibriumphase style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.Supply increases as do days on market. Sellers wait longer to sell but still receive high prices. Business and job growth slows. Potential for overbuilding. Construction materials rise in cost. style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; color: rgb(0, 0, 0);">(Anyof this sound familiar?) style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">A risky time to buy as the market stabilizes. Still a good time to sell but time is running out. style="text-align: left; margin-bottom: 20px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; font-weight: bold; color: rgb(0, 0, 0); text-decoration: underline;">Buyer'sMarket – Stage 1 style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">:Also referred to as the style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">declinephase style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.Characterized by excess supply of property. Days on market increases sharply. Prices, rents and demand are falling. Unemployment reaches its highest point. The Construction Industry struggles. New construction is overpriced and stagnant. Foreclosures increase. Lowest level for Investment property values. Difficult to sell in this phase while bargains begin to appear for the savvy investor. Caution and patience is advised. style="text-align: left; margin-bottom: 20px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; font-weight: bold; color: rgb(0, 0, 0); text-decoration: underline;">Buyer'sMarket – Stage 2 style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">:Also called the style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">absorptionphase style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">and style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-weight: bold; color: rgb(0, 0, 0);">“MillionaireMaker” style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">phase. The Market begins to absorb the oversupply. Days on market decreases. Rents at lowest level but beginning to increase. Job growth shows improvement. Existing properties are being rehabbed. Investment properties are at the lowest level but beginning to increase in value. Competition for bank foreclosures is fierce as supply declines. A great time to buy as momentum increases. The contrarian buyer gets in early in this phase. style="text-align: left; margin-bottom: 20px; margin-right: 15px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Thesecycles follow each other in this order. Average cycle time is 7-15 years. Average stage time is 3-5 years. Obviously, none of this is written in stone but these are good guidelines. style="text-align: left; margin-bottom: 20px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Howvaluable do you think this information can be to you as a Real Estate Investor? I think it's tremendously valuable. Not only can this information make you rich… it can also keep you from going broke. Having this information gives you an style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">unfairadvantage style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">,doesn't it? While others sit around moaning and groaning… wondering what is happening… you can know. Not only that, you will know with certainty the most profitable entry and exits points in the market cycle. style="text-align: left; margin-bottom: 20px; margin-right: 31px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Thereis a lot more to this than I have space to cover here. Your strategies and marketing efforts vary greatly from phase to phase. What's key is… style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">thereis always opportunity style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">. style="text-align: left; margin-bottom: 20px; margin-right: 48px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Justinpassed out big round red stickers with style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-weight: bold; color: rgb(0, 0, 0);">“Don'tPanic” style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">written on them. Everybody was wearing them. I saved mine and stuck it on my laptop. What a great reminder for all of us! style="text-align: left; margin-bottom: 20px; margin-right: 18px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Bythe way, Justin has a great home study course called style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-weight: bold; color: rgb(0, 0, 0);">“TheRehabbers Guide to the Galaxy” style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.There is a ton of valuable information in this course including information on writing a business plan style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; color: rgb(0, 0, 0);">(whichmost Investors don't have but should). style="text-align: left; margin-bottom: 20px; margin-right: 5px; text-indent: 33px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">For more information, call Justin @ style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; font-weight: bold; color: rgb(0, 0, 0);">706-738-7014 style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">or take a look at his website style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; color: rgb(0, 0, 0);">(there'sthat word again) style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">at style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 255); text-decoration: underline;">www.artofrealestateinvesting.com style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">. Mention my name and he might do something special for you. Just a hint! style="text-align: left; margin-bottom: 20px; margin-right: 10px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Sadly,I'm out of space for this month. Was hoping to tell you about some of the things I discussed on the cruise. I will be posting details along with articles from each of these speakers on my membership site at style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 255); text-decoration: underline;">www.RealEstateSuccess.com style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">. Email me if you need access! SB
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