http://www.realestatesuccess.com

Don't Panic


style="font-family: 'serif','Times New Roman',serif; font-size: 18pt; color: rgb(0, 0, 0);">“This

month I want to talk about what transpired on the Super Secret

Marketing Cruise. Many of you were unable to attend and you missed a

very unique and valuable event. This was more than a seminar at sea. It

turned into a free flow of ideas that benefited everyone…

attendees and speakers alike. It was my goal to create an atmosphere

that would allow everyone to see the tremendous amount of opportunity

available in our present market… or any market for that

matter. When I said the brightest marketing minds in Real Estate would

be in attendance… I wasn't exaggerating. These

guys are so smart it's scary. They are not only

implementers… they are innovators. I dare say, everyone in

attendance got a glimpse into the future of Real Estate Marketing and

walked away with much more than they bargained for. Many new strategic

alliances were formed that will lead to literally millions of dollars

in new business. Now is not the time to panic. Now is the time to

reinvent your business and embrace new and profitable ideas. Here then

is a glimpse into the future!

style="text-align: left; margin-bottom: 20px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Dear

Friend and Subscriber,

style="text-align: left; margin-bottom: 20px; margin-right: 10px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">There

is a lot of hard work that goes into producing an event like the style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-weight: bold; color: rgb(0, 0, 0);">Super

Secret Marketing Cruise style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.

So much so… it was actually a relief to board

Carnival's style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; color: rgb(0, 0, 0);">“Valor” style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">

and push off from the dock. There are always last minute problems and

logistical things to work around. These are minor in comparison to

everything that leads up to an event like this.

style="text-align: left; margin-bottom: 20px; margin-right: 15px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Skepticism

is natural. After all, no one really knew what to expect. This was a

hefty investment of both money and time. Early on… there was

a certain degree of tension in the air. It was interesting to watch

this tension and skepticism melt away as we settled in to the task at

hand.

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">The

presentations were nothing short of phenomenal. The networking alone

was worth the cost. The late night sessions became mind boggling with

the nuggets of information that were shared in machine gun like style.

I was taking notes like a madman, writing down one money-making idea

after another…

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">

style="font-size: 13.9pt; font-style: normal; font-weight: bold; color: rgb(0, 0, 0); text-decoration: underline;">A

GLIMPSE INTO THE FUTURE…

style="text-align: left; margin-bottom: 20px; margin-right: 30px; text-indent: 48px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">One

of the things I realized on this cruise was that all of the speakers I

had assembled were considerably younger than I am. I'm 55 and

the closet in age to me was 41. Baby-faced Tom Nagle celebrated his 36 style="font-family: 'serif','Times New Roman',serif; font-size: 8.5pt; font-style: normal; color: rgb(0, 0, 0);">th style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">

Birthday on the cruise. I can tell you the younger generation has a lot

to offer.

style="text-align: left; margin-bottom: 20px; margin-left: 48px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">The

future is bright indeed with these guys around!

style="text-align: left; margin-bottom: 20px; text-indent: 48px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">I

was not the only old salt in the room. Several of the attendees were

older than me. This created a very dynamic and electric chemistry

everyone benefited from!

style="text-align: left; margin-bottom: 20px; margin-left: 48px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Here

then is a small portion of what transpired…

style="font-size: 13.9pt; font-style: normal; font-weight: bold; color: rgb(0, 0, 0); text-decoration: underline;">TARA

GALLAGHER

style="text-align: left; margin-bottom: 20px; margin-right: 15px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Tara

is my barber. She's the best. She's also my shrink

and spiritual advisor. She and her husband Dale have been successfully

investing in Real Estate for several years. Tara said she would go on

the cruise under one condition… that she be allowed to do an

invocation each morning to start off our sessions. I agreed and

I'm glad I did.

style="text-align: left; margin-bottom: 20px; margin-right: 6px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Tara

set the tone for the day with her style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">optimistic

and upbeat spirit style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.

She is nothing short of contagious. I attribute much of the success of

this event to the foundation she laid for all of us each morning. She

has a way of opening everyone's hearts and minds to the

abundance surrounding each of us constantly. Did I say she was the

best? She is! She's the best.

style="font-size: 13.9pt; font-style: normal; font-weight: bold; color: rgb(0, 0, 0); text-decoration: underline;">TOM

NAGLE

style="text-align: left; margin-bottom: 20px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Tom's

presentations were dynamite. In his first presentation he talked about

ways of not only automating your marketing but also outsourcing the style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">creation

of your marketing collateral style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.

There are several bottlenecks associated with getting things done that

Tom has overcome through outsourcing. Most people spend countless hours

creating their marketing pieces. Most of these projects never see the

light of day because they simple never get finished. Life happens.

style="text-align: left; margin-bottom: 20px; margin-right: 23px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Tom

has discovered how to style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">get

things done quickly style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">

by hiring others to complete tasks. These are not amateurs he hires.

These are highly skilled professionals that will get the work done in a

timely manner… oftentimes for much less than you could hire

a local professional.

style="text-align: left; margin-bottom: 20px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Creation

of logos, caricatures, cartoons, comic books, special reports,

articles, postcards, letters, ads… all can be outsourced and

completed in a fraction of the time it would take you to complete these

tasks. This provides Tom with a tremendous amount of leverage. Think

about this… while we were on the cruise, Tom had several

subcontractors working on projects for him. The key is in managing

these projects efficiently. There is a science to this that Tom has

mastered.

style="text-align: left; margin-bottom: 11px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Do

yourself a huge favor and pick up a copy of a book Tom recommended

called style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-weight: bold; color: rgb(0, 0, 0);">“The

Obsolete style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-weight: bold; color: rgb(0, 0, 0);">

Employee”. It will introduce you to the new way

things are getting done in the world around you. Tom is also in the

process of creating a membership website that will walk you through the

process of outsourcing many of the tasks you are currently doing that

someone else could be doing better, faster and cheaper than you.

I'll keep you posted when this becomes available.

I've already told him to sign me up. I can't afford

not to.

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">

style="text-align: left; margin-bottom: 20px; margin-right: 6px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Here's

an interesting side note that came out in one of our late night

sessions. Tom makes everyone he hires take a personality test. This

insures him that he is hiring the right person for the task at hand.

This can be done online for about $15 per test.

style="text-align: left; margin-bottom: 20px; margin-right: 10px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Steven

Brown also reinforced the value of personality testing. He tests all of

his employees style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; color: rgb(0, 0, 0);">(including

himself) style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">

and has identified the only personality type suited for his style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; color: rgb(0, 0, 0);">“Buyers” style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">…

those people he hires to actually go out on appointments and buy

property for him. This is very powerful.

style="text-align: left; margin-bottom: 20px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Tom

also introduced his style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-weight: bold; color: rgb(0, 0, 0);">“Savvy

Seller Program” style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">

to the group. This is leverage at its finest… and represents

another way of turning a huge profit on property owned by others. Not

only does Tom earn a lot of money with this program, the Seller

actually nets more money from the sale. Cash Buyers cannot compete with

Tom under this program. With this innovative program Tom has reduced

not only his risk, but his capital requirements… this in a

very narrowly defined style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">niche

market style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.

style="text-align: left; margin-bottom: 20px; text-indent: 28px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">

Tom also utilizes banners and signs in helping sell his properties

fast. He stages all of his properties with attractive furniture rented

from CORTS… and offers this furniture for sale with the

property, as well as, offers Buyer Incentives such as flat screen

TV's. Open houses, wine and cheese parties and more are

employed to attract Buyers, Sellers, Referrals, Private Lenders and

Contractors. Wow!

style="font-size: 13.9pt; font-style: normal; font-weight: bold; color: rgb(0, 0, 0); text-decoration: underline;">STEVEN

BROWN

style="text-align: left; margin-bottom: 20px; margin-right: 15px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Steve

Brown is a HomeVestor's franchisee in Mobile, Alabama. Steve

shared the style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">metrics

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">of

name branding from the HomeVestor's perspective. This is high

dollar marketing that includes billboards, radio and TV ads, blanked

direct mail, car wraps, etc. Steve spends a tremendous amount of money

each month on his marketing campaigns.

style="text-align: left; margin-bottom: 20px; margin-right: 10px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">The

question is… Is this cost effective? You should be asking

yourself this same question about your marketing dollars. Steve knows

the metrics. He knows how much each call costs, each lead, each

appointment and each purchase. Not knowing these numbers is financial

suicide.

style="text-align: left; margin-bottom: 20px; margin-right: 6px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">One

of the extremely interesting things Steve talked about was qualifying

the leads. The long and short of it is style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">Steve

does not qualify his leads style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.

When a call comes in… he sets the appointment. Then he sends

one of his Buyers out on the appointment with a very well crafted

package of information including neighborhood comps. His Buyers are

well trained and make an offer on all properties according to a set

formula. Very powerful!

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">By

sending his Buyers on every appointment, Steve not only leverages

himself, he also uncovers a tremendous amount of opportunity most of us

will never see because we qualify too tightly. His Buyers are also

highly visible in the marketplace because he furnishes them with Scions

wrapped with his HomeVestor's advertising message. He has

developed a marketing system that works like gangbusters.

style="text-align: left; margin-bottom: 20px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Steve

markets properties effectively to Out-of-State Investors and formed a

Management Company to facilitate these sales and as an additional

profit center. Steve works style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; color: rgb(0, 0, 0);">“on” style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">

his business constantly… creating systems and processes

designed to make his business efficient and replicatable.

style="text-align: left; margin-bottom: 20px; margin-right: 10px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Virtually

all of his employees/subcontractors are style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">commission

based style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.

This reduces his overhead by paying his staff out of production instead

of out of his lifestyle. In Steve's words style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; color: rgb(0, 0, 0);">“you

eat what you kill!”

style="text-align: left; margin-bottom: 20px; margin-right: 23px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Don't

think Steve is resting on his laurels. He called me this week and said

he received 12 new Short Sale leads in the first week from just one

idea he picked up from another speaker during the cruise. style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">One

idea plus rapid implementation equals opportunity style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.

Steve understands the formula well.

style="font-size: 13.9pt; font-style: normal; font-weight: bold; color: rgb(0, 0, 0); text-decoration: underline;">MATT

SCOTT

style="text-align: left; margin-bottom: 20px; margin-right: 62px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Matt

is a wealth of hard hitting marketing knowledge. I dare say no one

knows more about attracting Private Money Partners than Matt.

Here's just one profitable example…

style="text-align: left; margin-bottom: 20px; margin-right: 27px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Someone

asked the question about interest rates. style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">What

is the best way to negotiate interest rates downward style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">?

After all, most Real Estate Investors equate private money with hard

money and the usurious rates charged in conjunction with those loans.

style="text-align: left; margin-bottom: 20px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Not

only did Matt give several examples of various companies raising

millions of dollars at 8-9% unsecured… you read it

right… unsecured… but he also said the way to

raise money at lower rates is to style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">use

emotion style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.

There are a lot of applications to using emotions in your marketing.

This is only one of them. Here's how it works…

style="text-align: left; margin-bottom: 20px; margin-right: 15px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Take

any College town. Every college with a football team has rabid fans.

They also have alumni associations. There are a lot of alumni that are

very emotional about their alma mater. Now, if you wanted to build

student housing in this college town and raise private money to do

it… do you think you could? Of course you could.

style="text-align: left; margin-bottom: 20px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">You

could raise money for the Ole Miss Student Housing Project at very low

interest rates because everyone you talked to about this would be Ole

Miss Alumni… and they would be emotional about the cause you

were undertaking. These private money partners would not be investing

strictly for yield… they would be investing to make a

difference… to help provide better housing for Ole Miss

Students.

style="text-align: left; margin-bottom: 20px; margin-right: 15px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">With

the right emotionally charged venture… you can raise money

at lower rates because the private money partners are sold on what you

are trying to accomplish… your vision… your

mission!

style="text-align: left; margin-bottom: 20px; margin-right: 10px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">Think

about how non-profits raise money for a minute style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.

Not only do they not pay interest on monies raised… they

don't pay back the principle. The only thing they have to

sell is the emotional impact of their mission… what they are

all about. Whether it's helping the poor or saving souls.

It's emotionally charged and we all participate at some

level. The same exact principles can be used to raise private money.

All you need is an emotionally charged hot button or

trigger… and incorporate it in your mission statement and

marketing message.

style="text-align: left; margin-bottom: 20px; margin-right: 15px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">One

interesting side note about Matt is he used to be a Private

Investigator and he shared some great stories over dinner and during

the late night sessions. One of the things he shared had to do with style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">skip

tracing style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.

He said most all skip tracing is done over the phone using some type of

ruse or story to find the mark.

style="text-align: left; margin-bottom: 20px; margin-right: 23px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">If

you can cause the mark to call an 800 number, you can capture their

phone number even if it's unlisted. Most people are not aware

that you give up your right to privacy when you call an 800 number.

There is also another trick Matt shared from the dark side I found

interesting.

style="text-align: left; margin-bottom: 20px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">You

can use what is called a style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">tele-spoofing

service style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.

With this type of service you can pick the number that shows up on the

recipient's Caller I.D. when you make a call from any phone.

Imagine looking at your Caller I.D. and see the call is from someone

you know or someone you think could benefit you in some way. Chances

are you will answer it. Anyway…just an interesting side

note. Check out style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 255); text-decoration: underline;">www.TeleSpoofing.com style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">

for more info!

style="text-align: left; margin-bottom: 20px; margin-right: 6px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">By

the way, Matt Scott conducts his Private Money Boot Camp two times a

year. I highly recommend Matt's seminar to anyone interested

in learning how to raise private money. Not only is he on the cutting

edge of how this is done… but he will keep you out of hot

water in the process. And the networking opportunities are invaluable.

For more information visit style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 255); text-decoration: underline;">www.FundingBluePrints.com style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">

. Subscribers to this newsletter can save an additional $200/$100 by

using the discount code “ style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; font-weight: bold; color: rgb(0, 0, 0);">pr287 style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">”

when signing up online or by calling Angel @ style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; font-weight: bold; color: rgb(0, 0, 0);">866-420-8282 style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">

and style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">ask

for the Scott Britton deal style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.

style="font-size: 13.9pt; font-style: normal; font-weight: bold; color: rgb(0, 0, 0); text-decoration: underline;">DAN

STOJADINOVIC

style="text-align: left; margin-bottom: 20px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Dan

started off his presentation talking about his personal history. You

talk about motivational. Dan had actually style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">been

training to swim the river to escape Serbia style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">

when they opened the borders long enough for him to walk out. In 1992

he escaped Serbia with only $400 in his pocket. The rest of

Dan's story is nothing short of amazing. Needless to say, he

has worked his way to the top. Nobody gave Dan anything. He accessed

the opportunities the United States has to offer anyone willing to work

hard and make things happen.

style="text-align: left; margin-bottom: 20px; margin-right: 23px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Dan

shared his years of tips and tricks for using online technology to our

benefit. Website and online marketing has become a viable medium in

only the last year or so. But it has definitely busted out of the box.

style="text-align: left; margin-bottom: 20px; margin-right: 10px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Here's

what's interesting. All of the same marketing techniques and

strategies used in the offline world work equally as well in the online

world. Dan shared over 50 tips and strategies for online marketing. Did

you know the optimal number of pages for a website is 7? Most people

try and be all things to all people with just one website.

Dan's idea of having multiple websites for each niche you style="font-family: 'serif','Times New Roman',serif; font-size: 7.9pt; font-style: normal; color: rgb(0, 0, 255); text-decoration: underline;"> style="font-family: 'serif','Times New Roman',serif; font-size: 7.9pt; font-style: normal; color: rgb(0, 0, 255); text-decoration: underline;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">work

in is brilliant. You should have a different site for

buying… and a different site for selling… just to

name two examples. There are numerous valid reasons for this. The main

one is to style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">avoid

confusion style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.

style="text-align: left; margin-bottom: 20px; margin-right: 10px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">OK…

Dan creates websites for Real Estate Investors. Hopefully,

that's no secret. His Prospectizer product style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; color: rgb(0, 0, 0);">(a

word he made up… much like many words on the Internet today) style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">

has many user friendly features. First of all, these sites can be

easily modified and updated by the Owner. If you know how to operate a

word processor, you can update your own sites. Dan has made it that

easy.

style="text-align: left; margin-bottom: 20px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Secondly,

you can add and customize your own information gathering forms that

feed into a back office system. Not only is all of this web

based… all of your websites can feed into the same back

office where you can schedule follow-up and/or assign follow-up to

someone else. This not only allows you to work more efficiently style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; color: rgb(0, 0, 0);">(after

all follow-up is the key to making things happen)… style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">

but it also allows you to work in many more markets. For example, I

could have a website on style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">Go

Zone Properties style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">attracting

buyers from all over the country… and have a bird dog that

works for builders on the Mississippi Gulf Coast follow up on these

leads. Powerful!

style="text-align: left; margin-bottom: 20px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Dan

sells these websites for a living. But while on the ship, I made a deal

with Dan to let my subscribers style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">try

out one of his websites for FREE style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; color: rgb(0, 0, 0);">(limited

time offer… he could change his mind on this

anytime… that was our deal) style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.

To take advantage of this generous offer, call me at style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; font-weight: bold; color: rgb(0, 0, 0);">800-528-0907

ext “0” style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.

One thing I will say about Dan's method of attracting

business… he goes the extra mile providing you with a wealth

of marketing resources. In fact, I don't know anyone that

gives more.

style="font-size: 13.9pt; font-style: normal; font-weight: bold; color: rgb(0, 0, 0); text-decoration: underline;">JUSTIN

ANDERSON

style="text-align: left; margin-bottom: 20px; margin-right: 10px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">Sometimes

you get more than you bargained for style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.

This was true of all of the speakers assembled for the Super Secret

Marketing Cruise. Justin Anderson was no exception.

style="text-align: left; margin-bottom: 20px; margin-right: 10px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">In

fact, everyone got a two for one deal from Justin. He brought his

partner and friend Don Morant along with him. I haven't seen

Don in years, but he is a very special individual. Don added his own

insights and personal philosophies about investing that touched

everyone on a very personal level.

style="text-align: left; margin-bottom: 20px; margin-right: 10px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Justin's

presentation was on style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">Market

Cycles style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.

Every market experiences them. Learning the order in which these cycles

flow can make you rich. This can be very detailed… but is a

scientific way of researching and positioning yourself for massive

profits. Needless to say, I took copious notes of Justin's

presentation. Everyone did.

style="text-align: left; margin-bottom: 20px; margin-right: 48px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">There

are a lot of different factors associated with each of these market

cycles. Here is a brief overview:

style="text-align: left; margin-bottom: 37px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; font-weight: bold; color: rgb(0, 0, 0); text-decoration: underline;">Seller's

Market – Stage 1 style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">:

This is also referred to as the style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">expansion

or growth phase style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.

Characterized by dwindling supply of homes with the lowest days on

market. Prices and rents rise. Unemployment is low. Speculation and

development are in full swing. Demand for Real Estate is at its highest

point. Obviously a great time to be a Seller!

style="text-align: left; margin-bottom: 20px; margin-right: 15px; text-indent: 24px; line-height: 20px;"> style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; font-weight: bold; color: rgb(0, 0, 0); text-decoration: underline;">Seller's

Market – Stage 2 style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">:

Also referred to as the style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">equilibrium

phase style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.

Supply increases as do days on market. Sellers wait longer to sell but

still receive high prices. Business and job growth slows. Potential for

overbuilding. Construction materials rise in cost. style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; color: rgb(0, 0, 0);">(Any

of this sound familiar?) style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">

A risky time to buy as the market stabilizes. Still a good time to sell

but time is running out.

style="text-align: left; margin-bottom: 20px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; font-weight: bold; color: rgb(0, 0, 0); text-decoration: underline;">Buyer's

Market – Stage 1 style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">:

Also referred to as the style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">decline

phase style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.

Characterized by excess supply of property. Days on market increases

sharply. Prices, rents and demand are falling. Unemployment reaches its

highest point. The Construction Industry struggles. New construction is

overpriced and stagnant. Foreclosures increase. Lowest level for

Investment property values. Difficult to sell in this phase while

bargains begin to appear for the savvy investor. Caution and patience

is advised.

style="text-align: left; margin-bottom: 20px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; font-weight: bold; color: rgb(0, 0, 0); text-decoration: underline;">Buyer's

Market – Stage 2 style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">:

Also called the style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">absorption

phase style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">

and style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-weight: bold; color: rgb(0, 0, 0);">“Millionaire

Maker” style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">

phase. The Market begins to absorb the oversupply. Days on market

decreases. Rents at lowest level but beginning to increase. Job growth

shows improvement. Existing properties are being rehabbed. Investment

properties are at the lowest level but beginning to increase in value.

Competition for bank foreclosures is fierce as supply declines. A great

time to buy as momentum increases. The contrarian buyer gets in early

in this phase.

style="text-align: left; margin-bottom: 20px; margin-right: 15px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">These

cycles follow each other in this order. Average cycle time is 7-15

years. Average stage time is 3-5 years. Obviously, none of this is

written in stone but these are good guidelines.

style="text-align: left; margin-bottom: 20px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">How

valuable do you think this information can be to you as a Real Estate

Investor? I think it's tremendously valuable. Not only can

this information make you rich… it can also keep you from

going broke. Having this information gives you an style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">unfair

advantage style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">,

doesn't it? While others sit around moaning and

groaning… wondering what is happening… you can

know. Not only that, you will know with certainty the most profitable

entry and exits points in the market cycle.

style="text-align: left; margin-bottom: 20px; margin-right: 31px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">There

is a lot more to this than I have space to cover here. Your strategies

and marketing efforts vary greatly from phase to phase.

What's key is… style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0); text-decoration: underline;">there

is always opportunity style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.

style="text-align: left; margin-bottom: 20px; margin-right: 48px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Justin

passed out big round red stickers with style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-weight: bold; color: rgb(0, 0, 0);">“Don't

Panic” style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">

written on them. Everybody was wearing them. I saved mine and stuck it

on my laptop. What a great reminder for all of us!

style="text-align: left; margin-bottom: 20px; margin-right: 18px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">By

the way, Justin has a great home study course called style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-weight: bold; color: rgb(0, 0, 0);">“The

Rehabbers Guide to the Galaxy” style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">.

There is a ton of valuable information in this course including

information on writing a business plan style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; color: rgb(0, 0, 0);">(which

most Investors don't have but should).

style="text-align: left; margin-bottom: 20px; margin-right: 5px; text-indent: 33px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">

For more information, call Justin @ style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; font-weight: bold; color: rgb(0, 0, 0);">706-738-7014 style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">

or take a look at his website style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; color: rgb(0, 0, 0);">(there's

that word again) style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">

at style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 255); text-decoration: underline;">www.artofrealestateinvesting.com style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">

. Mention my name and he might do something special for you. Just a

hint!

style="text-align: left; margin-bottom: 20px; margin-right: 10px; text-indent: 24px; line-height: 20px;">

style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">Sadly,

I'm out of space for this month. Was hoping to tell you about

some of the things I discussed on the cruise. I will be posting details

along with articles from each of these speakers on my membership site

at style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 255); text-decoration: underline;">www.RealEstateSuccess.com style="font-family: 'serif','Times New Roman',serif; font-size: 13pt; font-style: normal; color: rgb(0, 0, 0);">

. Email me if you need access! SB


Discuss this Topic In Our Forum




© 2006-2011 RealEstateSuccess.com All Rights Reserved. Reproduction without permission prohibited.